For over 50 years Plaimar was the force in Australian essential oils with additional interest in essences, tannin production, sandalwood and fruit juice. Following the death of HV Marr Plaimar faltered and entered a long period of decline from which the company never recovered. As the Sydney office was gradually wound up Geoff found himself without a job and took the opportunity to establish, in 1964, GR Davis & Co, trading out of the garage of his Sydney home.
After completing University Geoff Davis was employed to manage Plaimar Sydney, the eastern office of the large Perth based Australian essential oil company founded by Horace Victor Marr in 1919. HV Marr was father in law to Geoff’s brother Linton, and took an immediate interest in Geoff, eventually placing him as managing director of the Sydney office straight out of University.